Hesperia Blog

Hesperia Sevilla celebrates the April Fair with a unique experience

From May 5 to 11, Hesperia Sevilla became the epicenter of a unique experience during the April Fair, one of Sevilla’s most emblematic festivities. In collaboration with the Hermandad del Rocío de la Macarena, the hotel offered its guests a full immersion into Andalusian tradition and spirit.

For the first time, hotel guests in Sevilla were granted private access to a traditional caseta, a privilege usually reserved for locals. This exclusive access allowed them to enjoy the fair like true Sevillians, surrounded by music, gastronomy, art, and culture.

Blog: Hesperia Sevilla celebrates the April Fair with a unique experience - Hesperia Hoteles

The decoration of the booth, led by interior designer Ede Espino, reflected the Andalusian style with an elegant, welcoming, and authentically rich approach. Every detail was designed to transport visitors to the very heart of Sevillian essence.

As part of its Hesperiencial concept, Hesperia Sevilla curated a comprehensive experience that included:

  • Private transfers to the fair

  • Catering featuring traditional flavors

  • A flamenco fashion showroom by the brand Sibilina

  • A cultural exhibition on the fair’s lighting, showcasing historical pieces loaned by the City Council and iconic costumes by Victorio & Lucchino

Blog: Hesperia Sevilla celebrates the April Fair with a unique experience - Hesperia Hoteles

On May 8th and 9th, the hotel organized a press trip with national and international media, who experienced this immersive tourism concept firsthand. The coverage helped establish Hesperia Sevilla as a benchmark for hospitality and cultural tourism in southern Spain.

Beyond the festive component, the initiative also had a charitable focus, supporting the social projects of the Hermandad del Rocío de la Macarena, which works with vulnerable groups in the city.

With this initiative, Hesperia Sevilla reaffirms its commitment to a form of hospitality that goes beyond accommodation: truly experiencing a destination means immersing oneself in its culture, traditions, and people.

HESPERIA, HOTELS TO LIVE, DISCOVER, AND CELEBRATE

Discover our playlist

Mi página con Spotify